The global online gaming market is characterized by the presence of several vendors competing to gain market dominance. Key vendors in this market are - NetEase, Tencent, Sony, Nintendo, Electronic Arts, SEGA, Microsoft, Ubisoft, Activision Blizzard, Riot, etc. Other prominent vendors in the market include Big Fish Games, Bonfire Studios, Bungie, DoubleDown Interactive, Epic Games, Jam City, MobilityWare, PopCap Games, Zynga, etc.